History
The adventure starts in 1972 when Georges Marchand decides to create his own business around a simple idea: to provide added value to the hospitality specialists by offering them quality cosmetic products in partnership with renowned brands. The « personalised amenity product » is born.
L’Oréal with Ô de Lancôme was first to support the project. The immediate success paved the way; 45 years later, with a unique portfolio of over 30 brands, Groupe GM still expands and develops its business with an international network of exclusive agents operating over 70 countries.
1972
Georges Marchand, the founder, reinvents the concept of hotel amenities, starting with Ô by LANCÔME by L’ORÉAL
1975
Creation in France of AFI, the first distributor of the future Groupe GM network
1976
Signing of the first international chain contract with Novotel, Accor Group
1988
Creation of Groupe GM and exclusive global licensing agreement with NINA RICCI
1992
Exclusive worldwide license agreement with the YVES ROCHER Group
2004
Launch of the first hotel line for a spa brand: ANNE SÉMONIN
2006
Exclusive worldwide license agreement with the CLARINS Group (CLARINS, AZZARO, THIERRY MUGLER)
2008
Exclusive worldwide license agreement with OMNISENS
2009
Launch of Damana Organic Bath line certified by Cosmos Organic and labeled by Cosmebio
2010
Exclusive worldwide license agreement with ALGOTHERM
2013
Exclusive worldwide license agreement with NUXE
Launch of the exclusive GUERLAIN luxury hotel collection
2015
Exclusive worldwide license agreement with ATELIER COLOGNE
2016
Exquisite re-design of its legendary "Eau Impériale" collection with French perfumery GUERLAIN.
(By invitation only)
2017
Exclusive worldwide license agreement with ÉDITIONS DE PARFUM FRÉDÉRIC MALLE
2018
CARE ABOUT EARTH
Launch of the program.
2020
SOLIDS
Launch of first solid amenity
shampoos & shower gels.
