Groupe GM presents its latest collaboration with the esteemed fragrance house Fragonard. Known for its rich heritage in perfumery, exceptional quality products, and quintessential French craftsmanship, Fragonard joins forces with Groupe GM to introduce two exclusive hotel lines. The line 'Vrai' captures the vibrant spirit of the Mediterranean coast, offering amenities that reflect the region’s enchanting essence, while 'Figuier Fleur' line pays homage to the charming heart of Provence, the birthplace of Fragonard. The latest embodies the authentic beauty of the region, infusing a serene elegance into hotels worldwide.


Following the success of our Eau De Magnolia hotel line, we are proud to present our second hotel line in collaboration with Editions de Parfums Frédéric Malle, featuring another exclusive fragrance: Cologne Indélébile, created by the famous nose Dominique Ropion.

The exclusive hotel line, features 50ml aluminum tubes and our aluminum 300 ml Ecofill dispenser, refillable and traceable, offering a clean, secure, and swift solution with minimal environmental impact. An ultimate olfactive experience!

New Hotel Line Trussardi

Groupe GM announces a remarkable hotel line with the iconic lifestyle brand TRUSSARDI, marking the inception of an exciting partnership. Reflecting Trussardi’s contemporary take on classic elegance, the new hotel line featuring neutral tones and minimalist graphics, exudes timeless exclusivity.

The line contains up to 98% ingredients of natural origin and is fully in line with Groupe GM’s Care About Earth program, contributing to the corporate effort to reduce its environmental footprint.

The collection features 30ml plant-based tubes and 100% recycled plastic bottles and large format 400ml dispensers such as Ghost and ECOFILL.

New organic and poetic hotel line

To celebrate the City of Light, Huygens, french premium cosmetics brand and the Ville de Paris brand, in partnership with Groupe GM, launch their range of amenities inspired by the most iconic Parisian landmarks. Each product associates a moment of happiness with a landmark: Virée Scintillante au Trocadero, Tendre Rendez-Vous au Sacré-Coeur...

The aloe vera-based formulas 100% made in France, are vegan and certified COSMOS ORGANIC by Cosmécert according to the COSMOS standard, and contain up to 99% ingredients of natural origin


Groupe GM, is proud to announce a new partnership with Phytomer.

Phytomer is the story of three generations and each one is driven by the same dream: offer the skin the sea’s most incredible benefits.

The Phytomer hotel amenity line is fully in line with Groupe GM’s corporate responsibility program Care About Earth.

This new line contributes to Groupe GM’s commitment to developing sustainable products and their corporate effort. It is available in 30ml deep blue tubes that are 90% plant-based. The caps are made of 100% recycled plastic. It consists of a shower gel, shampoo, conditioner, and body lotion.

Phytomers’ hotel amenity line also features two large format dispensers in 400 ml: Ecofill and Ghost.


Celebrating collaboration together since 2010, this specially tailored amenity range is available worldwide thanks to Groupe GM’s extensive distribution network. Inspired by NUXE, Rêve de Miel, the products in this line are enriched with honey, have a mouth-watering scent and delicious textures. The design of the hotel amenity line has completely been revisited and is now entirely made of recycled plastics bottles and caps. Shampoo, hair conditioner, body lotion, face & body cleansing gel and hair & body cleansing gel are available in 40ml bottles as well as in 300ml Ecopump dispensers, with a bio-resin pump. Face & Body soaps will complete the line and are FSC and RSPO certified, in order to preserve nature and be in adequation with NUXE’s philosophy. Besides the standard line mentioned above, the NUXE amenities can be also find in a light-colored Special Edition.

Don’t hesitate to discover more on our website!


Groupe GM incorporates a culture where trust, respect, diversity and a quest for excellence have remained core values for over 40 years. It is these values that have inspired Groupe GM to be the responsible business it is today. Since 2018, the Care About Earth program has set out Groupe GM’s priorities for its employees, partners and customers. This commitment to social responsibility was recognised in September 2021 by the Ecovadis organisation, which awarded Groupe GM a bronze medal. In 2023, more than 100,000 companies were assessed and we were found to be among the top 18% highest performers in our industry. We are proud to announce our progression from bronze tosilver medal status, in recognition of our commitment to sustainable and ethical practices in hospitality. We remain determined to meet the highest standards in terms of theenvironment, labour and human rights, ethics and sustainable procurement.​


Designed to address the latest cosmetics and environment requirements, the n•ki line restores the balance between senses, body, and mind by drawing on the benefits of Blue Lotus.

As an organic certified vegan amenity line, the n•ki products are formulated with at least 98% of natural origin ingredients. Featuring a wide range of amenities, including Shower Gel, Shampoo, Conditioner, and Body Lotion, these products are available in 30ml plant-based tubes, with a recycled cap. Hair & Body Gel and Liquid Soap are available in 500ml plant-based Ecopump dispenser, with bio-resin pumps and the line is complemented with 20g soap, wrapped in Allegro paper.


The Damana® Earth & Sun Solid range is enriched with aromatic plant extracts and celebrates the Mediterranean nature.

This vegan amenity line is formulated with natural origin ingredients and thanks to its solid form, water consumption is significantly reduced by nine times.

There are three 20g “soap free” solid bars, including citrus fruit shower gel, juniper shampoo and white nettle conditioner, all of which have been tested under dermatological control.

Groupe GM introduces Ecofill,
the refillable and traceable eco-friendly dispenseR.

A clean, safe, fast & easy solution with reduced environment impact.


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