Our raison d'être is in offering amenities that reflect your brand image and that are perfectly suited to the needs of your guests whilst remaining true to nature.



French Creator of exceptional Amenity Products

The amenities that your establishment provides are your signature and a reflection of how you value your guests; they are the essence and focal point for the ultimate comfort of guests. At Groupe GM our raison d’être is in offering amenities that reflect your brand and perfectly fit your aspirations whilst remaining respectful to nature.

In this spirit, for more than 45 years, we have designed, created, and manufactured toiletries and accessories for you and your guests. Since it was founded, Groupe GM has developed close partnerships, through exclusive licensing agreements, with national and internationally recognised brands from the worlds of cosmetics, fashion, design, and spa. Our unique brand portfolio, combined with exceptional custom design and knowledge, gives you an unlimited choice of products.

Our global network of distributing partners and subsidiaries is able to offer you a wide choice of customised solutions, expertise and unparalleled know-how and service in the world of hotel amenities.


At every stage of product development, we do everything within our means to reduce our impact on the environment. We work with industrial partners who are committed to respecting our planet and who have a number of environmental certifications.

Our group’s core values are creativity, quality, innovation, ecology, reliability, and a sense of service. These values are ever-present in our work.




Our mission at Groupe GM is to make a positive difference in the world of hospitality to empower our customers and enable them to pamper their guests to achieve the ultimate guest experience. Our branded, eco-green and innovative amenity products are EU compliant and are what makes our high-quality branded portfolio enviable. Our expertise and knowledge is what helps to drive the one to one relationships we have with our brands and our customers.”



The adventure starts in 1972 when Georges Marchand decides to create his own business around a simple idea: to provide added value to the hospitality specialists by offering them quality cosmetic products in partnership with renowned brands. The « personalised amenity product » is born.

L’Oréal with Ô de Lancôme was first to support the project. The immediate success paved the way; 45 years later, with a unique portfolio of over 30 brands, Groupe GM still expands and develops its business with an international network of exclusive agents operating over 70 countries.


Georges Marchand, the founder, reinvents the concept of hotel amenities, starting with Ô by LANCÔME by L’ORÉAL


Creation in France of AFI, the first distributor of the future Groupe GM network


Signing of the first international chain contract with Novotel, Accor Group


Creation of Groupe GM and exclusive global licensing agreement with NINA RICCI


Exclusive worldwide license agreement with the YVES ROCHER Group


Launch of the first hotel line for a spa brand: ANNE SÉMONIN


Exclusive worldwide license agreement with the CLARINS Group (CLARINS, AZZARO, THIERRY MUGLER)


Exclusive worldwide license agreement with OMNISENS


Launch of Damana Organic Bath line certified by Ecocert and labeled by Cosmebio


Exclusive worldwide license agreement with ALGOTHERM


Exclusive worldwide license agreement with NUXE

Launch of the exclusive GUERLAIN luxury hotel collection


Exclusive worldwide license agreement with ATELIER COLOGNE


Exquisite re-design of its legendary "Eau Impériale" collection with French perfumery GUERLAIN.

(By invitation only)


Exclusive worldwide license agreement with URIAGE


Exclusive worldwide license agreement with ÉDITIONS DE PARFUM FRÉDÉRIC MALLE


Damana Organic Bath Line certified Cosmos Organic and Cosmos Natural by ECOCERT and accredited by COSMEBIO.


Network News


Groupe GM, is proud to announce a new partnership with Phytomer.

Phytomer is the story of three generations and each one is driven by the same dream: offer the skin the sea’s most incredible benefits.

The Phytomer hotel amenity line is fully in line with Groupe GM’s corporate responsibility program Care About Earth.

This new line contributes to Groupe GM’s commitment to developing sustainable products and their corporate effort. It is available in 30ml deep blue tubes that are 90% plant-based. The caps are made of 100% recycled plastic. It consists of a shower gel, shampoo, conditioner, and body lotion.

Phytomers’ hotel amenity line also features two large format dispensers in 400 ml: Ecofill and Ghost.


Celebrating collaboration together since 2010, this specially tailored amenity range is available worldwide thanks to Groupe GM’s extensive distribution network. Inspired by NUXE, Rêve de Miel, the products in this line are enriched with honey, have a mouth-watering scent and delicious textures. The design of the hotel amenity line has completely been revisited and is now entirely made of recycled plastics bottles and caps. Shampoo, hair conditioner, body lotion, face & body cleansing gel and hair & body cleansing gel are available in 40ml bottles as well as in 300ml Ecopump dispensers, with a bio-resin pump. Face & Body soaps will complete the line and are FSC and RSPO certified, in order to preserve nature and be in adequation with NUXE’s philosophy. Besides the standard line mentioned above, the NUXE amenities can be also find in a light-colored Special Edition.

Don’t hesitate to discover more on our website!



Groupe GM makes all the necessary efforts to offer hotel lines that are adapted to the current hygiene priorities of our clients, hoteliers, restaurants, spas, communities and medical facilities, including hydro-alcoholic solutions.

Our manufacturing sites located in Europe and Asia remain open and continue to produce and ensure deliveries, considering strict health and safety rules.

For more information, please contact us on info@groupegm.com .


Anticipating hotel guests needs has always been More&More raison d’être.

High quality formulas, characterized by high effectiveness and safety of use, combined with refined and elegant designs, that naturally find their place in your establishments.

This collection of amenities welcomes now a Hand Sanitizer in 40 ml bottle and 310 ml Ecopump, formulated with at least 70% of alcohol.

Contact your nearest Sales Representative for more information here.



Thanks to the medical staff and all the people mobilized in the fight against the epidemic!

We would like also to thank all our clients and hoteliers who have shown incredible solidarity, resilience, and creativity in making their properties available to the authorities to allow the reception of medical staff.

We wish the tourism industry and its stakeholders a lot of courage, we are committed to adapting our lines and production to meet their current and future concerns.


As part of our Care About Earth program, we reiterate our commitment to sustainability and give priority to reduce our products’ impact on the environment.

We ensure that the hotel amenity lines we create fit with today’s expectations of well-being, effectiveness and ecology.


Groupe GM Announces Major Expansion to Australia & New Zealand.

After our recent expansion in Hong Kong and Macao, we are now thrilled to be further developing in the Asia Pacific region. Australia and New Zealand are one of the world’s top travel destinations and thus represent great opportunities for our group. We have no doubt that our partnership with Paris Groupe Ltd will be fruitful and help us deliver the best service in the region.

Paris Groupe is headed by Jason Williams along with business partners Brian Tuia and Daren Manks who all bring a wealth of experience from the hospitality, retail and investment industries.


Since its inception in 1972, Groupe GM has continuously expanded internationally. This growth is part of Groupe GM’s plans to consolidate its presence in Asia where their representation is already well-established in Cambodia, China, Japan, Korea, Laos, Myanmar, Philippines, Singapore, Thailand, Taiwan and Vietnam.

The Hong Kong/Macao subsidiary will be headed by Michael Sadarangani, who brings a wealth of experience from the hospitality and retail industry. He will be ably supported by his business partner Shearaton Carter, the Director of Carter Group/Da Silva creations. The Groupe GM Hong Kong team will be sharing the Maven Sales team which includes Iris Wong, Pearl Yip and Sandra Lee.

Groupe GM and Groupe GM Trading LLC at the Hotel Dubai Show 2019

We are delighted to announce the participation of Groupe GM and its affiliate Groupe GM Trading LLC at The Dubai Hotel Show, which takes place from September 17-19 at the Dubai World Trade Centre.

Meet us at Sheikh Saeed Hall 3 - Stand SS3C69 !

Groupe GM gathers its agents and partners for an annual meeting in Montreux, Switzerland!

Upon its annual seminar, Groupe GM brought together 45 agents and partners to present the corporate strategy for the coming year and its CARE ABOUT EARTH program, which brings together different work areas to address current global issues.



On Thursday November 8th, Groupe GM Cosmétiques France, our factory located near Lyon, was thrilled to welcome the AGG, the Swiss Association of General Head Housekeepers.

A unique opportunity for twenty head housekeepers to go behind the scenes of the the hotel amenities' production. They were acompanied by Emilie Cousteix, Groupe GM Switzerland Director and Philip Husson, Groupe GM Cosmétiques France Chief Exécutive.

Groupe GM France enlightens the EQUIPHOTEL Trade Show ed. 2018

The Equiphotel trade show, a leading event in the hotel and catering business, unfolded in Paris from November 11th to 15th.

It was a great opportunity for Groupe GM France to present to the profession its new amenities lines, the new accessories and the new Groupe GM’s Guest Amenity Portfolio.

The trade show in figures:
300 Guest Amenity Portfolio distributed
500 shopping bags handed out to the visitors
+500 contacts swopped and meeting planned

A solid amenity line for the world water day !

On the occasion of World Water Day, Groupe GM is happy to announce the launch of its first SOLID cosmetic hotel line declined in SHAMPOO, CONDITIONER and SHOWER GEL.

We significantly reduce our water consumption during the production of this line, and we increase the lifetime of our products: a standard 30ml bottle of liquid shampoo allows 3 uses when a 20g solid shampoo allows around 30 USES !

Because water is a precious and rare resource it’s our responsibility to implement measures to reduce our consumption.



The Guest Amenity Portfolio from Groupe GM, with its new look, has been updated to provide you with more choice in guest amenities.


We are delighted to have created sustainable and innovative amenities to customers worldwide for over 30 years – and we look forward to expanding upon this in the future.


Groupe GM has invested in the expansion of the GGMCF plant in Lyon increasing it from 4000m² to 5200m². In response to the growing demand for its amenity products worldwide, Groupe GM is also investing in 9 x new machines which will grow the plant’s manufacturing capabilities to 31 machines in total – with more planned in the future.




This production site is located in the industrial zone of Neiva, Viana do Castelo, near Porto.

It specializes in the sustainable development and innovation of hygiene and care products for the hotel industry, both for international brands and for distribution.

It also serves as a platform for the GM Peninsula Ibérica Group (GGMPI) and allows it to control the distribution of hospitality products to the hotel sector.


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