Our raison d'être is in offering amenities that reflect your brand image and that are perfectly suited to the needs of your guests whilst remaining true to nature.


French Creator of exceptional Amenity Products

The amenities that your establishment provides are your signature and a reflection of how you value your guests; they are the essence and focal point for the ultimate comfort of guests. At Groupe GM our raison d’être is in offering amenities that reflect your brand and perfectly fit your aspirations whilst remaining respectful to nature.

In this spirit, for more than 45 years, we have designed, created, and manufactured toiletries and accessories for you and your guests. Since it was founded, Groupe GM has developed close partnerships, through exclusive licensing agreements, with national and internationally recognised brands from the worlds of cosmetics, fashion, design, and spa. Our unique brand portfolio, combined with exceptional custom design and knowledge, gives you an unlimited choice of products.

Our global network of distributing partners and subsidiaries are able to offer you a wide choice of customised solutions, expertise and unparalleled know-how and service in the world of hotel amenities.


At every stage of product development, we do everything within our means to reduce our impact on the environment. We work with industrial partners who are committed to respecting our planet and who have a number of environmental certifications.

Our group’s core values are creativity, quality, innovation, ecology, reliability, and a sense of service. These values are ever-present in our work.




Our mission at Groupe GM is to make a positive difference in the world of hospitality to empower our customers and enable them to pamper their guests to achieve the ultimate guest experience. Our branded, eco-green and innovative amenity products are EU compliant and are what makes our high-quality branded portfolio enviable. Our expertise and knowledge is what helps to drive the one to one relationships we have with our brands and our customers.”



The adventure starts in 1972 when Georges Marchand decides to create his own business around a simple idea: to provide added value to the hospitality specialists by offering them quality cosmetic products in partnership with renowned brands. The « personalised amenity product » is born.

L’Oréal with Ô de Lancôme was first to support the project. The immediate success paved the way; 40 years later, with a unique portfolio of over 30 brands, Groupe GM still expands and develops its business with an international network of exclusive agents operating over 70 countries.


Georges Marchand, the founder, reinvents the concept of hotel amenities, starting with Ô by LANCÔME by L’ORÉAL


Creation in France of AFI, the first distributor of the future Groupe GM network


Signing of the first international chain contract with Novotel, Accor Group


Creation of Groupe GM and exclusive global licensing agreement with NINA RICCI


Exclusive worldwide license agreement with the YVES ROCHER Group


Launch of the first hotel line for a spa brand: ANNE SÉMONIN


Exclusive worldwide license agreement with the CLARINS Group (CLARINS, AZZARO, THIERRY MUGLER)


Exclusive worldwide license agreement with OMNISENS


Launch of Damana Organic Bath line certified by Ecocert and labeled by Cosmebio


Exclusive worldwide license agreement with ALGOTHERM


Exclusive worldwide license agreement with NUXE

Launch of the exclusive GUERLAIN luxury hotel collection


Exclusive worldwide license agreement with ATELIER COLOGNE


Exquisite re-design of its legendary "Eau Impériale" collection with French perfumery GUERLAIN.

(By invitation only)


Exclusive worldwide license agreement with URIAGE


Exclusive worldwide license agreement with ÉDITIONS DE PARFUM FRÉDÉRIC MALLE


Damana Organic Bath Line certified Cosmos Organic and Cosmos Natural by ECOCERT and accredited by COSMEBIO.


Network News

Groupe GM and Groupe GM Trading LLC at the Hotel Dubai Show 2019

We are delighted to announce the participation of Groupe GM and its affiliate Groupe GM Trading LLC at The Dubai Hotel Show, which takes place from September 17-19 at the Dubai World Trade Centre.

Meet us at Sheikh Saeed Hall 3 - Stand SS3C69 !

Groupe GM Announces Major Expansion to Australia & New Zealand.

After our recent expansion in Hong Kong and Macao, we are now thrilled to be further developing in the Asia Pacific region. Australia and New Zealand are one of the world’s top travel destinations and thus represent great opportunities for our group. We have no doubt that our partnership with Paris Groupe Ltd will be fruitful and help us deliver the best service in the region.

Paris Groupe is headed by Jason Williams along with business partners Brian Tuia and Daren Manks who all bring a wealth of experience from the hospitality, retail and investment industries.

Groupe GM gathers its agents and partners for an annual meeting in Montreux, Switzerland!

Upon its annual seminar, Groupe GM brought together 45 agents and partners to present the corporate strategy for the coming year and its CARE ABOUT EARTH program, which brings together different work areas to address current global issues.


A solid amenity line for the world water day !

On the occasion of World Water Day, Groupe GM is happy to announce the launch of its first SOLID cosmetic hotel line declined in SHAMPOO, CONDITIONER and SHOWER GEL.

We significantly reduce our water consumption during the production of this line, and we increase the lifetime of our products: a standard 30ml bottle of liquid shampoo allows 3 uses when a 20g solid shampoo allows around 30 USES !

Because water is a precious and rare resource it’s our responsibility to implement measures to reduce our consumption.


Since its inception in 1972, Groupe GM has continuously expanded internationally. This growth is part of Groupe GM’s plans to consolidate its presence in Asia where their representation is already well-established in Cambodia, China, Japan, Korea, Laos, Myanmar, Philippines, Singapore, Thailand, Taiwan and Vietnam.

The Hong Kong/Macao subsidiary will be headed by Michael Sadarangani, who brings a wealth of experience from the hospitality and retail industry. He will be ably supported by his business partner Shearaton Carter, the Director of Carter Group/Da Silva creations. The Groupe GM Hong Kong team will be sharing the Maven Sales team which includes Iris Wong, Pearl Yip and Sandra Lee.


As part of our Care About Earth program, we give priority to using: oxo-biodegradable packaging, plant-based or recycled plastics and 100% renewable raw materials, which enables us to respond to hoteliers’ environmentally-friendly initiatives.


Groupe GM France enlightens the EQUIPHOTEL Trade Show ed. 2018

The Equiphotel trade show, a leading event in the hotel and catering business, unfolded in Paris from November 11th to 15th.

It was a great opportunity for Groupe GM France to present to the profession its new amenities lines, the new accessories and the new Groupe GM’s Guest Amenity Portfolio.

The trade show in figures:
300 Guest Amenity Portfolio distributed
500 shopping bags handed out to the visitors
+500 contacts swopped and meeting planned


On Thursday November 8th, Groupe GM Cosmétiques France, our factory located near Lyon, was thrilled to welcome the AGG, the Swiss Association of General Head Housekeepers.

A unique opportunity for twenty head housekeepers to go behind the scenes of the the hotel amenities' production. They were acompanied by Emilie Cousteix, Groupe GM Switzerland Director and Philip Husson, Groupe GM Cosmétiques France Chief Exécutive.