Groupe GM, the world leader in sustainable hotel amenities announced the launch of their second hotel amenity line in collaboration with Editions de Parfums Frédéric Malle, the publishing house for the industry’s best perfume designers. After the successful launch of the EDPFM Eau De Magnolia hotel line, Groupe GM releases a new hotel line featuring another famous fragrance: Cologne Indelebile, created by the famous nose Dominique Ropion.
Crafting Aromatic Excellence
Frédéric Malle, is an iconic French perfume expert, who comes from a lineage steeped in fragrance mastery. His grandfather Serge Heftler-Louiche founded Parfums Christian Dior, before passing on his art direction to Frédéric’s mother. Mr Malle himself now represents the third generation of perfume specialists in his family and has become a world authority in the world of perfumery. Like an editor working with authors, Frédéric Malle helps to give perfumers the very best of themselves, allowing them to create exceptional perfumes that will become the classics of tomorrow.
The Cologne Indelebile fragrance was developed by Dominique Ropion, one of the most famous perfumers in the world. A daring perfectionist and true inventor, Dominique often balances excessive doses of powerful ingredients with meticulously-measured, subtler accords, until the composition holds up on its own. The scent formulation for the line is based on white musk, which is notorious for having two faces: the pure and the wicked. Accentuating its binary character produces a perfume both innocent and irresistible, split between a clean cologne accord of lemon, bergamot and orange blossom, and a seductive white musk accord.
The Hotel Line
Inspired by Cologne Indelebile fragrance, the new hotel line has the same irresistible base of white musk, exuding a seductive and long-lasting freshness and offering a unique olfactory experience for hotel guests.
Its white and refined design, can be found in various packaging formats. These include 50ml aluminium tubes of body wash, shampoo, conditioner, body lotion, and bath foam. Hand and body soaps, pleat-wrapped and RSPO-MB certified, complete the line, ensuring a cohesive and elegant aesthetic throughout the collection.
In line with Groupe GM’s Care About Earth program, larger format dispensers are also available such as Ecofill, – a clean innovative dispenser that is refillable and 100% traceable.
The Cologne Indelebile Ecofill is made of aluminium and the refill pouches of body wash, shampoo, conditioner, body lotion and hand wash, are recyclable, with a capacity of 300ml, and contain only 8g of plastic. Unlike a traditional filling system, the Ecofill dispenser avoids bacterial contamination thanks to its sealed refill pouches. These pouches also ensure the product’s origin, quality, and traceability. Stainless steel or ABS recyclable black/white plastic wall brackets can be fixed with 2 screws or double-sided tape on to the wall for a secure set-up of the dispenser.
The range also offers the innovative plant-based 400ml Ghost dispenser of body wash, shampoo, conditioner, body lotion and hand wash. As its name suggests, Ghost is a dispenser fixed on a hidden rail which gives the impression that the product is levitating.
Care About Earth
The Cologne Indelebile line is fully compliant with Groupe GM’s Care About Earth program, which aims to reduce the impact of its products on the environment and contribute to sustainability to protect the planet for many generations to come. As an eco-responsible amenities supplier, Groupe GM consistently prioritizes the usage of clean refillable solutions, plant-based materials, recycled plastics and the sourcing of renewable raw materials.
President of Groupe GM, Laurent Marchand, said: “We are delighted to continue our collaboration with Editions de Parfums Frédéric Malle which will offer hotel guests a premium amenity experience, all while meeting our high sustainability standards. Similar to Frédéric Malle’s vision, we at Groupe GM, are constantly striving for creativity, quality and innovation. This line deeply reflects our core values and will enable hotels worldwide to pamper their guests with classic compositions for a luxury experience.’’