Groupe GM announces major expansion in West Africa with new exclusive agent Ziketro Business Partners 

Paris, February 27th 2019 – Groupe GM, leading international player in the guest amenity industry, is delighted to announce the expansion of its international network with Ziketro Business Partners. As part of its international development efforts, the French group will now be growing its operations in West Africa.

The new countries now covered by this exclusive agent include:

  • Burkina Faso
  • Ivory Coast
  • Guinea
  • Mali
  • Senegal

Ziketro Business Partners is a key player in the hospitality supply industry in West Africa.  It has offices in Dakar, Abidjan, Bamako, Ouagadougou, Conakry and Freetown where it offers high-quality services to hoteliers. With solid roots in the region, Ziketro possesses the specific local knowledge and expertise to operate efficiently in African countries.

The expansion confirms Groupe GM’s strategy to expand across the world and solidify its international network. Since its inception in 1972, Groupe GM has built a global network of more than seventy countries. This network is made up of exclusive members – true professionals of hospitality products who offer hoteliers an impeccable, bespoke local service at the best price. With recent expansions in Asia and the Middle East, Groupe GM is now accelerating the development of its operations on the African continent. 

Laurent Marchand, President of Groupe GM, commented: “We are thrilled to be partnering with Ziketro. It is a great opportunity for our group to be able to offer our unique brand portfolio to an ever wider global network. At Groupe GM, we are proud to work with distributing partners that offer their unparalleled know-how and service in the world of hotel amenities. It is no exception with Ziketro Business Partners, their knowledge of the African continent and their expertise in the hospitality industry makes them the ideal partner for our group. We are pleased that Groupe GM’s exclusive amenities are now enjoyed by an increasing number of hotels and guests in Africa thanks to Ziketro.”

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