Groupe GM, a leading international amenity provider, is launching a new hotel line with the renowned Anne Sémonin brand. Celebrating their active collaboration since 2010, this specially tailored amenity range will be made available worldwide thanks to Groupe GM’s extensive distribution network.

Called “Mémoires d’été”, the new hotel line is eco-designed to be fully in line with Groupe GM’s Care About Earth programme, thus helping to reduce its environmental footprint. The vegan cosmetic products are made in France from ingredients of natural origin.

Inspired by the fresh, salty sea air and the aromatic, sun-drenched scents of citrus groves along the coast, the “Mémoires d’Été” amenity line evokes memories of summers past. Designed to be sophisticated and timeless, it is the result of a precious combination of essential oils, trace elements, natural ingredients and innovative biotechnical active ingredients selected for their effectiveness.

The new collection features a wide range of amenities with new cosmetic products and accessories, including shower gel, shampoo, conditioner and body lotion available in 40 ml and 80 ml bottles made of recycled plastic. The line is rounded off with 30 g and 50 g soaps made with certified sustainable palm oil, and bath salts.

The range also offers the 300 ml Ecopump dispenser made from recycled plastic, for hand wash, shower gel and hair & body wash. The shampoos and conditioners are also available in the 300 ml Ecopump dispenser. These dispensers minimise wastage of the range’s exceptional formulas.                             

The entire range is packed in eco-friendly materials. The cardboard packaging (for the shower cap, shoe cleaning mitt, sewing kit, cotton buds, cotton pads, comb, dental kit, shaving kit, bath sponge and manicure set) is FSC certified, ensuring that it is sourced from responsibly managed forests. The shower cap is made of corn starch, and the comb, razor and toothbrush are made of bamboo. The line also includes a sewing kit.

Laurent Marchand, CEO of Groupe GM commented: “We are delighted to continue our collaboration with Anne Sémonin. This new line is in keeping with our Care About Earth programme and is a further demonstration of how Groupe GM and the cosmetics industry are tackling environmental challenges.”