Paris, December 12, 2019. Groupe GM, the world leading player in the hotel amenity industry, is launching a new hotel line: Apothicals by DAMANA®. This newest addition completes DAMANA®’s offering which includes three lines at present: Earth and Sun, Neroli and the Organic Bath Line.

DAMANA® is a Groupe GM brand known for its simplicity, authenticity and happiness. Inspired by these values, Groupe GM has created amenity lines that combine the richness and authenticity of products influenced by nature and traditions with today’s expectations of well-being, pleasure and effectiveness.

Apothicals by DAMANA® is an Ecolabel certified and vegan amenity line. Inspired by the apothecary tradition and created with up to 98% of natural origin ingredients, the Apothicals by DAMANA® line evokes the traditional craftsmanship of herbalists. Its subtle fragrance of woody notes and lavender add a touch of indulgence to this natural and beautifully scented amenity range. The Apothicals line has been created with hotel guests’ comfort in mind.

The range features five 30ml products including shampoo, conditioner, body wash, hair & body gel and body lotion as well as soap available in 15g. The collection also includes two Ecopumps in 300ml format: hair & body gel and liquid soap. The products have been tested under dermatological control.

This new line strengthens Groupe GM’s commitment to sustainability and follows closely the group’s ‘Care About Earth’ programme which aims to reduce products’ impact on the environment. The tubes are 100% recyclable and the plastic caps are made of 100% recycled material. In addition, the palm oil contained in the soap contributes to the production of certified sustainable palm oil and the soap packaging is made from recycled cardboard. At the beginning of 2020, the bottle of the Ecopump will be 100% plant-based.

President of Groupe GM, Laurent Marchand, commented: ‘For more than 40 years, we have created top of the line hospitality creations for our clients and partners around the world. Today, we see an increasing need for eco-responsible products and packaging. The Apothicals by DAMANA® amenity range encapsulates this current demand while also embodying Groupe GM’s commitments to excellence and to customer care.’ 

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