Paris, August 19th 2019 – Groupe GM, international player in the hotel amenity industry, has launched a high-quality, fresh and fragranced amenity line in collaboration with La Compagnie de Provence. This line is the third to come out of Groupe GM’s partnership with the renowned French cosmetics brand.

In 1990, two friends from Marseille passionate about design and decoration decided to revive the traditional Marseille soap cube. In 1999, they reinterpreted Provence’s most ancient tradition: the art of soap making. The liquid Marseille soap was born, a modern twist on the traditional iconic soap bar. True to the Provencal tradition, the liquid Marseille soap is made in a cauldron from vegetable oils just like its solid ancestor.

La Compagnie de Provence hotel line is perfumed with the “Extra Pur” collection’s best-seller: Olivewood. One of the most emblematic scents of Provence. A sensual fragrance with notes of wood, heated by the sun, enhanced by notes of citrus and camphor that bring a touch of freshness to the scent.

This new range features four 40ml tubes of shampoo, conditioner, shower gel, and body milk. The range also includes perfumed soaps available in 30g and 50g, two 300ml Ecopump containing liquid soap and hair & body. In line with La Compagnie de Provence’s quest for providing natural yet efficient formulas, 96% of the ingredients used are of natural origin.

The amenities will be available in minimum 3-star hotels in France and 4-star hotels worldwide.

“Groupe GM is honored to continue its partnership with La Compagnie de Provence, a great company that truly embodies Provencal tradition and manufacturing.” says President of Groupe GM, Laurent Marchand.  “This latest line’s dedication to authenticity and elegance intrinsically makes it a great fit for Groupe GM’s ever-growing portfolio.”

Discover all the brands offered by Groupe GM at: – or alternatively contact your local distributor. For the US, contact the TY GROUP on + 1 305 805 8085 or visit their website: For the UK Distributor, please contact ASLOTEL on +44 1372 362 533 or visit their website:




About La Compagnie de Provence:

In 1990, two friends from Marseille passionate about design and decoration reinvented Provence’s most ancient tradition: the art of soap making. They revived the iconic Cube in a new, liquid version, more contemporary and suitable to the needs of modern life. Compagnie de Provence’s mission is to provide you with beautiful, natural, easy to use and high-quality products. They have 8 stores across France, Italy and South Korea and are distributed around the world.