Paris, January 14th 2018 – Groupe GM, leading player in the hospitality amenity industry, unveils two beautiful, natural and high quality amenity lines in partnership with La Compagnie de Provence and Golden Tulip.

La Compagnie de Provence was founded in Marseille in 1990 by two friends passionate about design and decoration. They reinvented Provence’s most ancient tradition: the art of soap making. In 1999, they launched the first liquid Marseille soap, a modern twist on the traditional iconic soap bar. True to the Provencal tradition, the Marseille liquid soap is made in a cauldron from vegetable oils such as its solid ancestor.

La Compagnie de Provence hotel lines are perfumed with the “Extra Pur” collection’s two best-sellers: Olivewood and Pink Grapefruit. These new ranges feature four 30ml bottles of shampoo, conditioner, shower gel, and body milk. The ranges also include perfumed soaps available in 20g and will be offered at selected Golden Tulip, in the body care bar section of the hotel. They all contain 95% of natural origin ingredients minimum, in line with La Compagnie de Provence’s quest for providing natural yet efficient formulas. There will be a 3rd scent, Cotton Flower available in Ecosource airless dispensers within the hotel bathrooms.

The amenities will be available in the “Beauty Care Bar” at Golden Tulip Hotels across the world. A unique and innovative concept, the “Beauty Care Bar” is located close to the hotel lobby and allows business travelers to choose and test the amenities of their choice. This way, hotel guests get to create the beauty combination that best fit their daily routine. Golden Tulip hotels are known to provide travelers with comfort and excellent amenities in beautiful and luxurious settings at prime locations around the world.

Laurent Marchand, president of Groupe GM, commented “We are delighted to welcome La Compagnie de Provence as one of our latest exclusive amenity partner. With natural products at the cutting edge of technology, the Compagnie de Provence cosmetics are an excellent addition to our portfolio which will suit the needs of the young and ambitious Golden Tulip clients.”

Discover all the brands offered by Groupe GM at: – or alternatively contact your local distributor. For the US, contact the TY GROUP on + 1 305 805 8085 or visit their website: For the UK Distributor, please contact ASLOTEL on +44 1372 362 533 or visit their website:


About La Compagnie de Provence:
In 1990, two friends from Marseille passionate about design and decoration reinvented Provence’s most ancient tradition: the art of soap making. They revived the iconic Cube in a new, liquid version, more contemporary and suitable to the needs of modern life. Compagnie de Provence’s mission is to provide you with beautiful, natural, easy to use and high quality products. They have 8 stores across France, Italy and South Korea and are distributed around the world.

About Golden Tulip:
Golden Tulip is part of the Louvre Hotels Group. The latter is a major player in the global hospitality industry, with a portfolio that now includes 2,500 hotels in 52 countries. It has a full hotel offering, spanning 1 star to 5 stars, with the Louvre Hotels Group’s historic brands (Première Classe, Kyriad, Campanile, Tulip Inn, Golden Tulip, Royal Tulip), the 5 brands of the Sarovar network in India, the french Group Hôtels and Préférence and Chinese brands (Metropolo, Jin Jiang Inn). Golden Tulip’s motto is: “Playtime Anytime” and aims to provide a playful outlook on life, work and travel, enriched by the local culture.