Groupe GM and Vinésime join forces to bring Burgundy Grape amenity products to hotels worldwide
Paris, December 16th 2015 – Groupe GM, European leader in the hospitality amenity industry, has signed an agreement with Vinésime, creator of exclusive skincare products derived from precious vineyards. The agreement will see Groupe GM lead the distribution of the newly-launched “Le Clos” Chardonnay amenity line.
The existing hospitality line is inspired by Vinésime’s existing cosmetic range, “Le Clos” Chardonnay Vintage from Domaine René Bouvier, a tribute to the excellence of the Burgundy region and its famous viticultural estates.
“Le Clos” Chardonnay reflects all of the grace and fruity freshness of its namesake: notes of white grape enriched with hints of peach, pear and almond, tempered by a gentle woody touch, will give hotel guests a refreshing experience of sensory delight.
Thanks to the attentive care and significant experience of the wine grower Domaine René Bouvier, “Le Clos” Chardonnay hotel line features the purest grape extracts and is rich in polyphenols, a very powerful antioxidant contained in the grape seeds, which helps to reactivate the skin’s vitality and natural luminosity.
Laurent Marchand, President of Groupe GM explains: “We are very excited about this partnership and we’re confident that our international clients will be equally enthusiastic to see this new brand in our portfolio. With “Le Clos” Chardonnay line, hotel guests will be able to enjoy the noble essence of the highest quality wine grapes as well as benefit from their extraordinary properties.”
The whole range features a soap, shower gel, shampoo, conditioner and a moisturizing body milk. The Body Massage oil and the Bath Flakes will also be available to hotels as VIP products.