Groupe GM partners with SAMPAR to offer contemporary hospitality line with “Urban Advance” technology
PARIS 31 March 2013 – Global pioneer of urban skincare SAMPAR has partnered with leading international player in the amenities industry Groupe GM to produce a special hospitality line featuring the Urban Advance complex, a unique antipollution system that has propelled the skincare range of the same name to popularity the world over.
On the back of great international success of the SAMPAR cosmetics line, which is available in retail giants Sephora, Marks & Spencer and Barney’s New York among others, SAMPAR has developed a special line of shampoo, conditioner, soaps and other amenity products which will be distributed to hotel and spa outlets via Groupe GM’s network across 70 countries.
SAMPAR was created in 2004 by Patrick Sounigo, a specialist in medical cosmetology for over 20 years, and is one of the fastest growing global skincare brands on the market today. In his own words: “I have spent over 20 years researching and developing the most innovative cosmetic products and solutions. In order to formulate SAMPAR, I blended elements of aromatherapy, phytotherapy and high-tech ingredients; all skincare philosophies that I felt had to be combined to achieve the most effective result.”
SAMPAR pioneers the Urban Advance formula, an indispensable and powerful anti-pollution shield that reactivates the skin’s vital functions and boosts the efficacy of SAMPAR active ingredients, chosen specifically to work in depth at the heart of the skin cells. The SAMPAR mission is to reset the skin’s intelligent response system and to support its natural healing actions.
The SAMPAR amenity line represents the first hotel line to include an anti-pollution system. Blending aromatherapy and high technology, Urban Advance is a unique combination of three high-tech natural active ingredients:
- Shea butter serum: a powerful and radical detoxifying agent
- Mint leaf endorphin : reduces redness and soothes skin
- Probiotic sugar: restores skin’s natural defences
Laurent Marchand, president of Groupe GM commented: “We are delighted working together with the cosmetics brand SAMPAR to offer this new urban range, which employs the latest in anti-pollution technology. We are confident that the urban-chic and contemporary SAMPAR amenity range will find its place in the guest amenities’ world of the hotel industry and we are pleased to participate in the international development of this young and innovative brand.”
The SAMPAR amenity range is a modern and urban line with an original design: the white opaque tubes are underlined at the bottom with an urban skyline in pink. The line includes four 40ml tubes containing Energy Shower Gel, Conditioning Shampoo, Conditioner, and Joyous Body Lotion; two Skin Velvet Soaps in 20g and 40g in cardboard boxes and one Velvet Hand Cream in a 15ml tube.
Accessories include a rectangular tray with a mirror effect on top, which has been specially created to match the line and incorporates the SAMPAR logo and an urban skyline printed in white on the mirror side, as well as a matching accessory line in white cardboard boxes with black writing.
In accordance with Groupe GM and SAMPAR’s ethos, all formulations in the SAMPAR amenity range are free of paraben and silicone. Tested under dermatological control products have not been tested on animals, nor do they contain any ingredients of animal origin. SAMPAR guest amenities are all enriched with Urban Advance complex, SAMPAR’s exclusive antipollution system.
The SAMPAR hotel line is available across Groupe GM’s distribution network, in over 70 countries worldwide. In the UK and Ireland, SAMPAR products for the hospitality industry are exclusively distributed by ASLOTEL LTD (www.aslotel.co.uk). Details about the distribution network beyond the UK and Ireland can be found under: www.groupegm.com.
About SAMPAR
Represented in over 1500 selective perfumeries and department stores all over the world, SAMPAR is the 1st urban cosmetics brand of authentically formulated compositions made exclusively in France.
Claiming that “Beauty cannot wait”, SAMPAR owes its worldwide success to a unique ambition: offer women the double promise of both immediate visible results and clinically proven long-term efficacy.
With the aim of awakening the sleeping beauty in every woman thanks to smart products, SAMPAR created Urban Advance, an indispensable and powerful anti-pollution shield that reactivates the skin’s vital functions and boosts the efficacy of SAMPAR active ingredients, chosen specifically to work in depth at the heart of skin cells.