Groupe GM signs worldwide agreement with four Louvre Hotels Group brands for the development and distribution of their hospitality products

Groupe GM, an international player in welcome gift products for more than 30 years, announces the signature of a worldwide contract for four brands of the Louvre Hotels Group.

Louvre Hotels Group has entrusted Groupe GM with the creation, manufacture and distribution of its lines of hospitality products for brands Campanile (2 and 3 star), Tulip Inn (3 star), Golden Tulip (4 star) and Royal Tulip (5 star), across 600 hotels in 42 countries. The contract will run until 31 December 2015.

Distributed by Groupe GM’s international network of agents, these hospitality product lines have been created and developed to measure for the Louvre Hotels Group, in order to be suitable for the various hotel brands of the group.

For the Golden Tulip brand, offers quality and top of the range comfort, and Tulip Inn, focusing on comfort and practicality, Groupe GM has designed two products lines with a modern and refined design, displaying the chain’s iconic tulip symbol. The lines are comprised of cosmetic products (soaps, flasks and dispensers), presentation trays and accessories. The customers of the Royal Tulip hotels will enjoy products signed by the Omnisens spa brand, to help them to enjoy a moment of well-being and relaxation in this luxurious environment.

Parabens and silicon-free, Groupe GM’s cosmetic formulas perfectly meet the requirements of the market – they use natural ingredients and surface active agents of vegetable origin which are more than 90%-biodegradable, tested under dermatological control and not tested on animals. The soaps meanwhile are vegetable-based.

For the Campanile hotel chain, which promotes design, modernity and conviviality, the line comprises of two wall-mounted ‘‘Ecosource airless dispenser’’, an innovative product choice which is part of the group’s eco-responsible approach. This patented technology is the first to offer formulas which are guaranteed to have no preservatives and are Ecolabel-certified.

“Groupe GM is delighted to collaborate with an ambitious group such as Louvre Hotels Group, which is one of the pillars of the hotel market”, declared Laurent Marchand, Chairman of the Groupe GM. “Thanks to our flexibility in terms of creation, manufacture and distribution, we were able to provide the group with an offering adapted to its requirements. Louvre Hotels Group can count on our involvement on a daily basis and on that of our international network of exclusive agents, who offer an impeccable and reliable local service.”

About the Louvre Hotels Group
In July 2009, Louvre Hotels allied itself with the Golden Tulip Hospitality Group, following the takeover of the latter by Starwood Capital Group. This transaction pushed Louvre Hotels Group (Louvre Hotels & Golden Tulip) into the Top 10 of worldwide hotel groups.

Louvre Hotels Group manages six clearly differentiated brands, from one-star to five-star: Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and Royal Tulip.

Thanks to its strategy of ambitious development both in the growth markets as well as in the markets where the group is already well-established (France, Europe, North Africa, Brazil and India), Louvre Hotels Group is a major player in the hotel sector on a worldwide scale. It currently has more than 1,080 hotels, representing a total capacity of more than 85,000 rooms in 42 countries, which are managed in accordance with three possible business models – hotels under ownership, under management mandate or under pure franchise. www.LouvreHotels.com