HISTORY

The adventure starts in 1972 when Georges Marchand decides to create his own business around a simple idea: to provide added value to the hospitality specialists by offering them quality cosmetic products in partnership with renowned brands. The personalised amenity product is born.
L’Oréal with O de Lancôme was first to support the project. The immediate success paved the way; 40 years later, with a unique portfolio of over 30 brands, Groupe GM still expands and develops its business with an international network of exclusive agents operating over 70 countries.

Georges Marchand, the founder, reinvents the concept of hotel amenities, starting with Ô by LANCÔME by L’ORÉAL

1972

Creation in France of AFI, the first distributor of the future Groupe GM network

1975

Signing of the first international chain contract with Novotel, Accor Group

1976

Creation of Groupe GM and exclusive global licensing agreement with NINA

1988

Exclusive worldwide license agreement with the YVES ROCHER Group

1992

Launch of the first hotel line for a spa brand: ANNE SÉMONIN

2004

Exclusive worldwide license agreement with the CLARINS Group (CLARINS, AZZARO, THIERRY MUGLER)

2006

Exclusive worldwide license agreement with OMNISENS

Development of the first Ecolabel certified products including Ecosource airless dispenser, a unique, patented Ecolabel certified device

2008

Launch of Damana Organic Bath line certified by Ecocert and labeled by Cosmebio

2009

Exclusive worldwide license agreement with ALGOTHERM

2010

Exclusive worldwide license agreement with MISSONI

2012

Exclusive worldwide license agreement with NUXE

Launch of the exclusive GUERLAIN luxury hotel collection

2013

Exclusive worldwide license agreement with ATELIER COLOGNE

2015

Exquisite re-design of its legendary "Eau Impériale" collection with French perfumery GUERLAIN.
By invitation only.

2016


Exclusive worldwide license agreement with URIAGE

2017

Exclusive worldwide license agreement with ÉDITIONS DE PARFUM FRÉDÉRIC MALLE

2018