Paris, 7th April 2011 – Groupe GM is launching a new line of hospitality products for the hotel sector, created in association with Algotherm, a pioneering brand in the field of marine cosmetics. Available from March 2011, this line, developed under exclusive license, will enable Groupe GM to complement its range of Spa products with a range of products based on active marine ingredients. This collaboration will allow Algotherm, for its part, to develop its activities in hotel spas throughout the world.
“Body care products containing active marine ingredients are increasingly sought after by consumers. According to a study by Minitel, the use of algae extracts for skin care has doubled since 2004. We wished to bring this latest trend in cosmetics to the hotel sector by joining forces with Algotherm, the benchmark brand for marine cosmetics“, explained Laurent Marchand, President of Groupe GM.
A world-renowned specialist, Algotherm boasts nearly 50 years of scientific research in marine formulations and has acquired a unique expertise in natural marine cosmetics, thalassotherapy and spas. Keenly attentive to the quality of its products, it was the first marine cosmetics brand to formulate products which did not contain parabens or phenoxyethanol.
An image of marine algae features on all the products of this new hospitality line, highlighting the uniqueness of the brand and its ethical values. Algotherm is committed to respecting rigorous procedures for harvesting and production, refusing in particular to use species which are threatened or close to extinction. In addition, at its factory in Landernau, the brand respects the seasons during the harvesting of algae in order not to disturb their reproductive cycles.
“The experience and international presence of Groupe GM make them an obvious partner for reaching out to clients in the hotel sector“, added Anne-Sophie Batteur, President of Algotherm. “Algotherm has a policy of constant innovation in serving beauty salons, spas and thalassotherapy centres the world over. With the launch of this line, we wanted to showcase our unique expertise, inspired by the riches of the oceans, to a new clientele and to enable hoteliers to offer a continuity and interaction between the products on offer in their rooms and their hotel spas, for those hotels with a spa“.
Algotherm also distinguished itself at the AsiaSpa Awards 2009 by winning the prize for best spa brand, reflecting its strong presence in Asia-Pacific countries.
Characteristics of the Algotherm line of hospitality products
• The formulations are enriched with active marine ingredients (extracts of the algae Chondrus Crispus) and contain no parabens and no phenoxyethanol.
• Consists of a shower gel, a shampoo, a hair & body gel, a conditioner and a body cream in a 32ml tube, as well as a 25g bar of soft soap, a 45g exfoliating soap enriched with algae, a liquid soap and a hair & body gel in a 300ml Ecopump dispenser bottle and a reviving source mask in a 15ml tube.
• Comes with a presentation set made of maize-based biodegradable materials.
• Matching Algotherm accessories: manicure set, dental set, shaving set, paper tissues, sewing kit, shoe mitt, comb, shower cap and vanity set, all in recycled cardboard boxes.
With an experience of almost 50 years, Algotherm, a French marine cosmetics brand, benefits from a unique knowledge of algotherapy designed for beauty professionals (spas, thalassotherapy and institutes). Algotherm uses this expertise to develop exceptional ranges through an innovative selection of active ingredients and a production which is subject to rigorous requirements. Furthermore, the brand is part of ‘Groupe Batteur’, a leader in pharmacy, allowing Algotherm to benefit from strong innovations in terms of manufacturing.
The company is now present in France and internationally in more than 40 countries, in prestigious venues. Among the top ones are Algotherm’s 18 exclusive centres worldwide.