5th July 2012: Groupe GM, international player in the hospitality products sector and its exclusive agent for the UK & Ireland Aslotel, in conjunction with Roullier White, presented the brand new iconic Mrs White’s Hotel Line at the launch of the newly refurbished Riviera Hotel in the UK on Thursday 21st June 2012.
A refreshing new take on hotel guest amenities, Mrs White’s products and formulations are the creation of Mrs White, the great grandmother of Lawrence Roullier White, owner of famed London based lifestyle boutique Roullier White. Mrs White’s Hotel Line is the inspiration of Groupe GM and Aslotel. Laurent Marchand, President of Groupe GM said “Mrs White’s is a brand of elegance and sophistication and one that fits impressively with our portfolio of internationally acclaimed brands.” He continued “The guest experience is at the heart of everything we do and we feel that Mrs White’s will delight many guests.”
Lawrence Roullier White, owner of London based Lifestyle boutique Roullier White attended the launch and commented “It is an honour to be at the launch of Mrs White’s, my family and I are thrilled that our great grandmother’s name will continue in hotels around the world.”
The hotel line comprises 4 x 30ml bottles, 25gm soap and 2 x 300ml dispensers with descriptions such as All in a Lather Gel, Tip Top Conditioner and Body Cherishing Cream and packaging that depicts the elegant art deco period.
The bottle and dispenser labels have been designed in keeping with the art deco style in black and white with a dash of red on a glossy material and the soap is presented in a shiny white and black card box all of which are presented on a high gloss black lacquered tray.
At the launch, Kevin Bungay, General Manager of the Riviera Hotel said “The refurbishment is now complete with Mrs White’s in the rooms to add that extra special touch.” He continued “We are looking forward to our guests’ reaction to Mrs White’s, a unique refreshing product; we hope it will add to their stay.”
Notes: For more information on Mrs White’s Hotel Line please visit www.aslotel.co.uk for more information on Roullier White please visit www.roullierwhite.co.uk and for the Riviera Hotel please visit www.rivierahotelweymouth.co.uk
Mrs White’s Hotel Line comprises of:
• Mrs White’s Shine-on shampoo with purifying extracts of juniper
• Mrs White’s Body-cherishing cream with nourishing extracts of neroli
• Mrs White’s Tip-top conditioner with enlivening extracts of orange and lemon
• Mrs White’s All-in-a-lather cleansing gel with revitalising extracts of wild nettle
Soap, 25g in card box
• Mrs White’s Body-pampering soap with nourishing extracts of olive oil
• Mrs White’s Hand & Body-cherishing cream with nourishing extracts of neroli
• Mrs White’s All-in-a-lather cleansing gel with revitalising extracts of white nettle