Paris, November 21st 2018 – Groupe GM, leading international player in the guest amenity industry, has announced today its expansion in Asia with a newly opened subsidiary in Hong Kong.
Since its inception in 1972, Groupe GM has continuously expanded internationally. This growth is part of Groupe GM’s plans to consolidate its presence in Asia where their representation is already well-established in Cambodia, China, Japan, Korea, Laos, Myanmar, Philippines, Singapore, Thailand, Taiwan and Vietnam. It also fits in the group’s strategy to expand its international development beyond the current network, which already comprises more than 70 countries across all continents.

Laurent Marchand, President of Groupe GM, commented: “We are proud to be able to further grow Groupe GM in Asia, a market that we have seen continued success in. Hong Kong and Macao have enormous potential and present great opportunities for our group, and this expansion is crucial to our efforts to consolidate our presence internationally.”
The Hong Kong/Macao subsidiary will be headed by Michael Sadarangani, who brings a wealth of experience from the hospitality and retail industry. He is currently heading Maven (Asia) Ltd and has led the exclusive distribution partnership in Hong Kong for Castelbel and Costa Nova, both premium Portuguese brands with Castelbel also being a Groupe GM partner.
“Hong Kong is home to over 7 million habitants and attracts more than 50 million visitors a year. It is a highly dynamic and international city where the clientele is always on the lookout for high quality and refined products. Groupe GM’s portfolio of exclusive amenities will respond to the increasing demand for luxury products in the Hong Kong hospitality industry. Neighboring Macao has its fair share of ultra-luxurious hotels with well over 35 million visitors annually. I am thrilled to be able to make a positive difference for hoteliers in Hong Kong and Macao by bringing a touch of French flair and innovative amenity products for the ultimate guest experience”, explained Michael Sadarangani.
He will be ably supported by his business partner Shearaton Carter, the Director of Carter Group/Da Silva creations. With over 20 years of experience in the entertainment, design and hospitality industry. Carter has worked with prestigious clients including Intercontinental, Regent, Shangrila, Four Seasons, JW Marriott etc. The Groupe GM Hong Kong team will be sharing the Maven Sales team which includes Iris Wong, Pearl Yip and Sandra Lee.
The Groupe GM Office, Showroom and Warehouse is located in the commercial district Kwun Tong. The Office & Showroom is housed on the 11th Floor of Mai Hing Building and showcases the Groupe GM brands set amongst Christmas décor for commercial spaces (from Da Silvas Creations) as well as Castelbel & Costa Nova retail & Hospitality showroom (from Maven Asia Ltd) thereby making it a one stop shop for hoteliers.
Groupe GM HK already has impressive customers. In last January, the Mandarin Oriental Hotel in Macao became its first client. The subsidiary provides the hotel with the exclusive Bergamot Soleil fragrance from French brand Atelier Cologne in customized packing tailored for the Mandarin Oriental Group.
Groupe GM HK also now supplies The Grand Lapa, a five-star heritage resort property in Macao with the Portus Cale Gold & Blue range from the Castelbel Brand.

The French group has a solid pipeline for Hong Kong and is set to shortly announce new wins.

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