Groupe GM launches Le Petit Prince, a new amenity line inspired by the French novella, for young hotel guests
Paris, November 2nd 2017 – Groupe GM, a leading international player in the guest amenity sector, launches Le Petit Prince, the newest addition to its growing range of amenities targeted at hotels’ younger guests.
Inspired by one of the most iconic and loved literary pieces of the 20th century, the new line embodies all the magic of this captivating classic, seeking to bring out children’s imagination, as well as reminding older guests of their own childhood.
Available this autumn in hotels worldwide, Le Petit Prince’s line features a wide range products to pamper young guests.
Laurent Marchand, President of Groupe GM, commented: “We are thrilled about the launch of Le Petit Prince, a first of its kind for Groupe GM. Inspired by a story that has highlighted the importance of values such as truth, friendship and brotherhood for the past 70 years, we hope that it will add joy to everyone’s stay, especially the younger ones”.
The line features a shampoo and a shower gel in 30ml tubes, and a 15g bar of soap packaged in a sturdy yet thin cardboard box. Well-known illustrations from the book decorate all three items, making them very eye-catching for kids.
To complete the line, a ‘Colouring Set’ featuring a colouring book and coloured pencils, as well as some comfortable slippers, add extra touches of luxury and entertainment to youngsters’ stays.
Groupe GM will donate a percentage of profits from the Le Petit Prince amenities line to the Fondation Antoine de Saint-Exupéry which, since 2008, has been focusing on educational projects aimed at disadvantaged children and young people.
Discover all the brands offered by Groupe GM at: http://www.groupegm.com/ – or alternatively contact your local distributor. For the US, contact the TY GROUP on + 1 305 805 8085 or visit their website: http://www.t-ygroup.com/. For the UK, please contact ASLOTEL on +44 1372 362 533 or visit their website: http://www.aslotel.co.uk
ENDS
About Le Petit Prince:
Brand new to Groupe GM, Le Petit Prince is the company’s first line to be directly inspired by a story. Written by Antoine de Saint-Exupéry in 1943, Le Petit Prince has become a worldwide bestseller and one of the most beloved books of all times. With kid-friendly scents and gentle products, even the youngest guests are sure to feel as welcome and pampered as anyone else. The Le Petit Prince line aims to reflect the themes of the book, instilling curiosity and imagination in all guests who use it. Learn more about the Le Petit Prince brand here.