Paris, June 23rd 2017 – Groupe GM, a leading international player in the guest amenity sector, will be offering luxurious and rejuvenated amenities as part of their Azzaro line.

Azzaro collection’s new packaging, which has been designed to complement the bathrooms of the most prestigious establishments as of July 2017, is intended to be pure and classy.

Since its creation in 1967 by the Italian-French fashion designer Loris Azzaro, the prestigious Azzaro brand has always been synonymous with timeless elegance and luxurious simplicity.

Completely redesigned to complement Azzaro’s new retail branding, the collection still features one of its signature fragrances, the Chrome scent. In line with the Azzaro Spirit, Groupe GM dares to evolve. With hints of bergamot, transparent musk and mate, Chrome has a fresh scent that is perfect for any man or any woman.

“We are very excited to renew our long-term partnership with Azzaro, and to offer this new and unique range to our clients. Guests will treat themselves with the exceptional quality that Azzaro promises to deliver.” says Laurent Marchand, President of Groupe GM. “Inspired by the elegant and hedonistic Mediterranean lifestyle, this collection exudes freshness, strength and the serenity of the sea. The redesigned packaging takes the Azzaro line to new heights.”

Created in the Azzaro laboratories, the products contain the safest ingredients and meet all international cosmetic standards.

The line will include a wide variety of products of the best quality such as shampoo, conditioner, shower gel and body lotion in sleek new 45ml bottles with flip top caps – a larger capacity for guests to enjoy. The bar soap has also taken a different shape, with exclusive engraving and new packaging sizes of 30g and 50g.

The line also features a 300ml liquid soap and all over shampoo which dispenses from a newly updated Eco pump design.

Discover all the brands offered by Groupe GM at: – or alternatively contact your local distributor. For the US, contact the TY GROUP on + 1 305 805 8085 or visit their website: For the UK Distributor, please contact ASLOTEL on +44 1372 362 533 or visit their website:


About Azzaro:
Established in 1967 by Italian-French fashion designer Loris Azzaro, the Azzaro brand is inspired by the hedonistic Mediterranean lifestyle. Azzaro began by designing accessories, and following this branched into couture fashion. He released his first fragrance in 1975.
With his belief that “life is a buzzing playground”, Azzaro invites his customers “to live each moment intensely”.
All of Azzaro’s products embody this philosophy, as well as the company’s motto – “Time to shine.”