Groupe GM says ‘Bienvenue’ to redesign of legendary signature collection
Paris, 18th October 2016 – ‘Bienvenue’, the very first hotel collection created in France, has gotten a fresh face to celebrate its 40th Anniversary. Created in 1976 by Groupe GM, a leading player in the international amenity market, the line has continued to grow from strength to strength over the past four decades, welcoming guests from around the world.
Indeed, a warm welcome is at the heart of this line, from its apt name ‘Bienvenue’, to the inviting flower symbol, both of which convey the art of welcoming guests. The redesign of these brand signatures revitalizes the collection while still maintaining the French art de recevoir.
Although the outside might be altered, the timeless scent remains the same. Guests can still enjoy the citrus headnotes which convey orange, lemon, seaweed, and galbanum, which marry with heart notes of rose, jasmine, cyclamen, hyacinth, and magnolia, and are underscored by White Musk base notes.
Guests can use these products safe in the knowledge that they are dermatologically tested and are not tested on animals. They are also free from parabens, silicones and GMOs, and do not contain animal derived ingredients.
This new look extends across the entire range of products, which includes hair & body gel, available in 9ml, 20ml, and 30ml, soap, available in 13g, 15g, 20g, and 40g, bath salts and the Ecolabel certified Ecopump.
Laurent Marchand, President of Groupe GM, commented: “This brand is a well-loved classic, and we are delighted that it has stood the test of time. We are confident that guests will appreciate this new look, and we look forward to next forty years of ‘Bienvenue’!”
Complementing Groupe GM’s catalogue of over 30 brands, offered to hotels and spas via an international distribution network in over 70 countries worldwide, the new-look ‘Bienvenue’ line is available now.