Paris, February 23rd 2016 – Groupe GM, European leader in the hotel amenity market, has launched its first ever line of wellbeing and personal care products, ‘More & More’. Designed for the most luxurious hotel bathrooms, the line will complement the more traditional amenity products, such as shampoos and soaps, offered via Groupe GM’s network of distributors worldwide.

One of the line’s key features is a revitalising bio-cellulose eye mask, which contains hyaluronic acid to moisturise and sooth the eye contour. This single-use refreshing mask contains no parabens and alcohol. Dermatologically tested, the mask has proven to increase the hydration of the eye contour by over 15%, two hours after application.

The line also comprises an Oshibori (hydrated towellette) in lavender and green tea scents, make-up removing and refreshing wipes, intimate hygiene gel, and mouthwash.

Laurent Marchand, President of Groupe GM, commented: “The incorporation of a wellbeing line marks a new area of diversification for Groupe GM, and caters to the needs of increasingly savvy travellers. The mask in particular offers a high-quality treatment usually found in beauty department stores and spas, and will give hotel guests that little extra touch of luxury that will really make hotels stand out from the competition”.

Complementing Groupe GM’s catalogue of over 30 brands, offered to hotels and spas via an international distribution network in over 70 countries worldwide, the More & More line is available now.