Groupe GM joins forces with Missoni for ‘psychedelic’ guest amenity line
Paris, 8th November, 2013 – Italian fashion house Missoni has teamed up with international leader in the hospitality products sector, Groupe GM to launch a bold, colourful line of hotel amenities.
Reflecting Missoni’s unmistakable prints of zigzags, stripes and wave designs for which they are renowned, the Missoni hotel line can be described as a kaleidoscope of colours.
With top notes of tea leaves and milk, middle notes of jasmine petals and rose, as well as base notes of musk and woody iris, the new line is colourful, eccentric and chic, and in one word, “Psychedelic”.
Missoni began as a fashion brand in 1953 by husband and wife Tai (Ottavio) and Rosita Missoni. Since then the brand has become one of the most iconic Italian fashion houses and has branched out into a wide variety of luxury, high-end goods and services.
“Having made its mark on how people dress with its colourful aesthetic vision, Missoni is seeking to further its impact on the style in which people live through this new hotel line,” said Laurent Marchand, President of Groupe GM. “We are delighted they have chosen to partner with us as they continue to expand t heir horizons into the world of hospitality and leisure.”
The Missoni hotel line is composed of 5 opaque tubes featuring signature Missoni designs including bath shower gel, shampoo, hair and body gel, body lotion and conditioner. Soaps also feature in the hotel line as well as hand cream and bath salts. Liquid soaps and hair & body gel will also be available in 300ml Ecopump dispensers. The 100% recyclable Ecopump gives hotels a sustainable yet elegant way to pass on the benefits of products to their guests, and is becoming increasingly popular with hotels concerned about their environmental impact. The 100% recyclable Ecopump gives hotels a sustainable yet elegant way to pass on the unmistakeable Missoni style to their guests, and is becoming increasingly popular with hotels concerned about their environmental impact.
In addition to the line, there will also be a special beauty set containing bath shower gel, shampoo, conditioner, body lotion, soap and hand cream or bath salts in a jar. Finally, there will be an assortment of accessories available including shower cap, manicure set, dental set etc. The packaging of the accessories is made from stone paper, a revolutionary eco-friendly paper-like material made from stone residue without any woods fibres or acid. They will also be packaged in biodegradable inner sachets. Small changes, such as these, make a significant impact when it comes to reducing the level of a hotel’s waste.
About Missoni
Tied to aesthetic innovation and the invention of techniques that have changed the very identity of knitwear forever, Missoni is one of the world’s best-known fashion and design name. The Missoni style reflects the successful venture of a husband-and-wife team. Tai and Rosita decided to start a knitwear business that went on to become an icon of Italian fashion in the mid-Sixties.
Missoni introduced an unmistakable way of dressing and living: from the boldly colourful “put together” concept of zigzags, stripes, waves and flame stitches to patchworks of geometric and floral jacquards.
The couple became a family and their children, Vittorio, Luca and Angela, grew up in close contact with their parents’ work. Involved in the business, they stepped into responsible positions to become the co-creators of a concept that continues to enchant people. Today Missoni is one of the most respected ambassadors of Italian fashion and design around the world.
After launching its colourful aesthetic vision, the company continues to influence contemporary lifestyles, also due to the success of the Missoni Home line, culminating with the inauguration of Hotel Missoni in Edinburgh and in Kuwait.