Paris, 16th September 2013 – Nuxe, the cosmetics brand of natural origin that combines performance and pleasure, has exclusively partnered with Groupe GM to launch its first line of hospitality products. The new line will be based on its leading range, Rêve de Miel® which uses the traditional therapeutic properties of honey.

“The Nuxe DNA is a marriage between strict attention to detail and poetic beauty. Our partnership with Groupe GM will allow us to bring the values ​​of our brand to a whole new audience, reinforcing the hotel presence we already have through our Spas “says Aliza Jabès, President of Nuxe Group. “Honey, as always, is the key ingredient. I wanted to bring together its therapeutic properties with the virtues of flowers and plants, to provide a gourmet range that gives great pleasure to the consumer.”

In its 24 year history, Aliza Jabès has made Nuxe a key pioneering cosmetics brand by combining nature with well-being and beauty. With the exclusive Rêve de Miel ® line of hotel guest amenities, Nuxe brings a touch of both the gourmet and the natural to Groupe GM’s offerings, taking hotel guests around the world on a delicious journey of the senses.

“We are very excited about this partnership. Nuxe is a well known brand in many countries and is widely admired thanks to its commitment to the environment,” explains Laurent Marchand, President of Groupe GM. “Our hospitality clients look to offer the best to their guests and seek strong brands to help them stand out in a highly competitive environment.”

Scented and enriched with honey, in hues reminiscent of the benefits and the sweetness of honey, the Rêve de Miel ® line consists of products for the bath or shower in 40 ml bottles, shower gel, shampoo, conditioner, hair and body gel, a body lotion, two bars of mild soaps, large volume distributor bottles such as Ecopump 300ml and a miniature 10 ml bottle of Huile Prodigieuse®, Nuxe’s best-selling brand. To complete the range, Groupe GM also offers a line of accessories related to the cosmetics.

In accordance with Groupe GM’s environmental commitment and Nuxe’s own cosmetics charter,  ​​the products of the Rêve de Miel ® amenities line respect nature and the skin and are free of paraben, silicone, mineral oils, colourings and materials of animal origin, except honey. They are packaged in recyclable bottles and cardboard boxes. They are manufactured in a factory that complies with Good Manufacturing Practices and is ISO 22716 certified.

The Nuxe laboratory has always drawn its inspiration from nature and considers the balance of biodiversity to be one of its major concerns. Bees, which are essential to plant life, are seriously threatened and their extinction would have dramatic effects on the ecosystem. Therefore Nuxe has partnered with the “A Roof For Bees” group by sponsoring hives located in the Vosges. www.untoitpourlesabeilles.fr